Measure What Matters
Going Beyond the Click
In a world overrun with data, success belongs to businesses with access to the right numbers—those that yield actionable insights.
With more than 16 million unique monthly visitors and more than 159 million page views on NJ.com, we own the largest first-party data set in the state. Our analytics and research teams can help you better understand where your current and potential customers are, which devices and channels they prefer, what they respond to, and how they feel about your company, from initial awareness to the time they press “buy.” Using those and other data and insights, we will help you develop a marketing campaign to power by measurable results.
Source: Google Analytics. 3-month average. February – April 2018.
Analytics & Optimization
Learn how the power of attribution helps you focus on using the right channels and messaging that deepens engagement, creates business efficiencies and drives conversions.
Data Management & Enhancement
Don’t let data overwhelm you. We’ll help you identify numbers that matter and create effective strategies around them.
Research
Information is power. Our in-house researchers can give you the insights you need to make smart decisions and stay competitive.