Mosaic Empowerment Program

Since the start of the pandemic, NJ Advance Media Cares provided over $1.6 million in marketing support to help New Jersey businesses through one of the most economically devastating times in our history. We continue our mission to strengthen and empower the communities we serve.

The Mosaic Empowerment Program gives specific focus on helping small to medium sized minority-owned businesses in underrepresented communities, which historically face more economic and systemic challenges to achieving success.

The inaugural effort supports minority-owned businesses in Essex and Mercer counties, providing a 6-month marketing campaign to help them recover, grow and succeed.

2022 Program Recipients

Mosaic Empowerment Program Participants Receive:

• Marketing Consultation
• 6-month, multi-channel marketing campaign valued at $25,000
• Access to educational resources and webinars on critical areas of marketing
• Access to consultation or educational tools from participating program sponsors in various areas of business

Program Eligibility:

• Businesses must be certified with the State of NJ as a minority-owned business. LEARN MORE
• Business is located in Essex County or Mercer County*
• Have been in business for at least 36 months
• Have a minimum annual gross revenue of $100K

*Location criteria subject to change

Ineligible Business Categories:

• Non-profit organizations
• Chambers of Commerce
• Schools and Universities
• Political advertisers/office holders/advocacy groups
• Advertising/Media companies
• Drug paraphernalia/Vaping/Hooka business*
• Pornography related business
• Gun manufacturers, retailers, shooting ranges

*Legal Cannabis industry business is eligible