GOAL:
Honda Vintage Culture creates vintage-style apparel, officially licensed by Honda Motor Company. We were tasked with the goal of clearing several lines of their inventory over a series of social media video campaigns.
DELIVERABLES:
A series of video creatives for use across multiple social platforms.
STRATEGY:
The main focus of this campaign was to move Honda Vintage Culture’s various lines of inventory. Using a hyper-targeted approach, we were able to build brand awareness and increase reach, as well as drive conversions (purchases) across all the product lines featured in the campaign, thus allowing Honda Vintage Culture to sell out their entire inventory in record time.
THE CREATIVE
Below is a selection of videos from the campaign, each highlighting a separate product line. Click the “Unmute” button on the top left corner to hear the audio. The music was selected to pair with the era the particular products represent.
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