SUMMARY:

NU-Spine, led by Dr. Branko Skovrlj, is a renowned spine surgery institute in New Jersey, specializing in minimally invasive procedures for complex spine conditions. They prioritize patient comfort and offer personalized care for effective treatment outcomes.

DELIVERABLES:

Digital display, event signage

STRATEGY:

To effectively target audiences across New Jersey, a digital display campaign integrated strategic layered displays, specifically targeting Spanish-speaking audiences. This encompassed a combined social and display campaign, along with a layered video strategy.

THE CREATIVE

Below is a selection of display, social, and print advertising from multiple campaigns.

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DISPLAY

INTERACTIVE VIDEO DISPLAY

TRADE SHOW BANNER

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Social campaign outperformed Travel & Hospitality average benchmarks by 260% by achieving a a click thru rate of 3.24%

Sponsor Content performed 22% above the Food/Drink industry average click thru rate

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