THE CHALLENGE
The College of Science at this four-year state university wanted to recruit high schoolers who excel in science, tech, engineering and math (STEM). The university worked with our digital experts to reach STEM students online.
The campaign goal: Increase enrollment in the College of Science.
THE STRATEGY
Our team of experts started by researching the 40 top-performing STEM high schools in the four closest states. They then set up a four-week digital campaign leading up to when seniors choose which college to attend.
Half of the campaign budget was applied to mobile in-app ads, geo-targeted to the 40 schools. Any student who engaged with an ad and then left the area was re-targeted later using the other half of the budget. The university spent $2,951 to deliver 250,000 ad impressions over four weeks.
THE RESULTS
- 1,134 clicks at 0.46% CTR (click-through rate)
- 113 admitted students, 88.3% increase
- 79% increase in Honors College students from the College of Science